Senior product leader with 15+ years across strategy, discovery and delivery. In recent years I have focused on LLM-based companies and AI-native products — translating new technical capabilities into clear customer value, trusted workflows and measurable outcomes.
I frame the right problem, define the product bet, align business, design and engineering, and create the evidence teams need to make confident decisions. My UX background lets me move from strategy to a testable product without losing the customer along the way.
Across startups, enterprise platforms and AI products, I kept seeing the same pattern: strong technology fails when it does not fit a real problem, workflow, owner or measure of success. Over more than a decade of product work, I developed P.R.O.V.E. — a practical framework I use to evaluate product–market fit, expose weak assumptions and align teams before they scale delivery.
Is the problem important enough to solve?
Does the product fit how customers actually work?
Who owns the decision, budget and outcome?
What evidence will prove the product's value?
Can it become part of the customer's systems and behavior?
TIVUS — an investigational intravascular device for treating hypertension — needed a clinical interface that resonated with the physicians performing the procedure and the investors funding the next round. I reimagined the device UI for high-stakes clarity: real-time temperature, anatomical orientation and procedural flow in seconds. It became part of the story Boston Scientific bought into.
NYM's automation engine for medical revenue-cycle management was powerful but invisible to procurement. I reframed the product around the buyer's need for proof and designed the core dashboard in 90 days, turning each automated claim into a quantifiable outcome. The dashboard became central to customer demos and the product story supporting a $94M Series A.
MarketMan's foodservice inventory platform was a workhorse, but its mobile experience hadn't kept pace with the brands courting it. I rebuilt the app around the operator's actual day — receiving, counting, ordering — and refreshed the brand system so it felt premium everywhere. MarketMan merged with PSG Growth in a $100M transaction.
AutonomyAI is a unique LLM that learns a company's codebase and generates new designs from existing code, keeping the system coherent. In 6 months I designed the Designer platform from scratch — letting non-developers interact directly with product code and empowering PMs to ship changes faster than ever.
Identimedical's hospital inventory tech worked — image recognition, AI, RFID — but the customer-facing app didn't. I designed a front-end around the hospital workflow (scan, locate, replenish) so adoption needed no training. Shipped in 90 days, ~half the projected timeline, and the company closed $11.5M off the back of it.
Opportunity framing, customer discovery, value propositions, prioritization and outcome-focused roadmaps for complex B2B products.
Rapid prototyping, workflow design and user validation that make abstract technology concrete and expose product risk early.
Recent hands-on focus with LLM-based companies, AI agents and generative workflows — designing for trust, control, evaluation and useful human-AI collaboration.
Bezalel-trained industrial designer turned product leader. I work directly with founders, customers and R&D from discovery through delivery. Over the last several years, my work has increasingly focused on LLM-based companies and the challenge of turning powerful models into products people can understand, trust and use.
Lead strategy, discovery and product definition across 45+ products in SaaS, cybersecurity, developer tools, medical AI, retail and fintech. In recent years, focused on LLM products, AI agents and automation. Partner directly with founders, product and R&D leaders to clarify customer value, validate product bets, align teams and ship.
Owned product and UX for an ant-inspired indoor-navigation platform; secured $1M seed from IKEA. Invented the core navigation technology, led a team of UX/UI designers, and established a reusable design system and continuous user-research practice.
I’m open to senior product management and product-leadership roles where complex technology, LLMs and meaningful customer problems meet.