Senior Product Designer and AI product builder with 15+ years leading end-to-end design across SaaS, healthcare, cybersecurity, retail and developer platforms.
I lead product design from discovery through delivery: framing the right problem, aligning product and engineering, prototyping fast, testing with users and creating clear systems teams can ship with confidence.
Customers do not buy technology. They buy confidence in an outcome. P.R.O.V.E. tests whether a product solves the right problem, fits real work and can be trusted, adopted and embedded.
What real business or operational problem are we solving?
How does the product fit into the customer's actual workflow?
Who owns the decision, budget, implementation and result?
What evidence gives the customer confidence in the outcome?
How will the product integrate into systems, teams and daily operations?
TIVUS — an investigational intravascular device for treating hypertension — needed a clinical interface that resonated with the physicians performing the procedure and the investors funding the next round. I reimagined the device UI for high-stakes clarity: real-time temperature, anatomical orientation and procedural flow in seconds. It became part of the story Boston Scientific bought into.
NYM's automation engine for medical revenue-cycle management was powerful but invisible to procurement. I designed the core dashboard in 90 days — turning each automated claim into a quantifiable outcome. Early prototype engagement cut dev cost ~50%, and the dashboard anchored both customer demos and the deck that closed a $94M Series A.
MarketMan's foodservice inventory platform was a workhorse, but its mobile experience hadn't kept pace with the brands courting it. I rebuilt the app around the operator's actual day — receiving, counting, ordering — and refreshed the brand system so it felt premium everywhere. MarketMan merged with PSG Growth in a $100M transaction.
AutonomyAI is a unique LLM that learns a company's codebase and generates new designs from existing code, keeping the system coherent. In 6 months I designed the Designer platform from scratch — letting non-developers interact directly with product code and empowering PMs to ship changes faster than ever.
Identimedical's hospital inventory tech worked — image recognition, AI, RFID — but the customer-facing app didn't. I designed a front-end around the hospital workflow (scan, locate, replenish) so adoption needed no training. Shipped in 90 days, ~half the projected timeline, and the company closed $11.5M off the back of it.
Pomicell's AI reads thousands of medical papers and correlates them with patient records for personalized disease insights. The engine worked — there was no product. In 90 days I designed the core product: report views, experiment-builder tools and a data interface that made the AI legible to non-engineers. It engaged the market ~9 months early and secured a €4M EIC grant.
Evrideo is a cloud-based broadcasting platform. I helped build broadcasting in the cloud — replacing the offline deck needed for live broadcast — and designed Shorts, a product that delivers fast shorts from video using a smart LLM to generate cuts in multiple layouts. Evrideo gained a 40% sales increase using the P.R.O.V.E. framework.
QSEE is an Industry 4.0 AI platform helping manufacturers cut carbon emissions via real-time production monitoring. I spun off QSEE's QA AI into a focused standalone product — Zero Carbon — validating the value proposition and designing a high-fidelity prototype in 90 days, letting QSEE collect real market feedback 9 months ahead of their engineering timeline.
AjinoMatrix built an AI that digitizes data from smell and taste sensors, letting food makers understand and replicate flavor causality at scale. After 2 years without clients due to a poor experience, I invented a recipe-building interface that let users generate and test recipes by reverse-engineering the AI's sensory data. It pitched within 90 days and renewed VC and client interest.
Cello, Israel's leading parking app, brought me in to design their brand-new carwash service. I took the product from concept to launch — crafting the full experience and integrating it seamlessly into the existing app. The service is now live for Cello's millions of users across the country.
In just 6 months I designed and built Rami Levi's new wallet app from scratch. It lets customers manage payments, track purchases and enjoy a seamless checkout — putting the power of Israel's largest grocery chain directly in their pocket.
End-to-end product design, information architecture, interaction design, UX research and conversion testing — simplifying hard concepts into intuitive experiences.
Scalable design systems, developer-facing console and documentation UX, and cross-product consistency at the platform level.
AI agents, agentic product flows, workflow automation and AI-assisted prototyping and design ops that put real power in users' hands.
Bezalel-trained industrial designer turned product leader. I work directly with founders, PMs and R&D from discovery through delivery — switching between deep, long-term product work and fast-paced concepting, and architect of the P.R.O.V.E. framework.
Own the full design process — concept to delivery — across 45+ products in SaaS, cybersecurity, developer tools, medical AI, gaming, retail and fintech. Design and build AI agents and automation (clients incl. DeepKeep, Autonomy AI). Partner directly with founders, PMs and R&D, mentor designers and set design standards. Contributed to $839M+ in client outcomes.
Owned product and UX for an ant-inspired indoor-navigation platform; secured $1M seed from IKEA. Invented the core navigation technology, led a team of UX/UI designers, and established a reusable design system and continuous user-research practice.
I’m open to senior product design and product-leadership opportunities where complex technology, AI and meaningful user problems meet.